Bacj 380:Public Relations Management Question Paper
Bacj 380:Public Relations Management
Course:Communication And Journalism
Institution: Kenya Methodist University question papers
Exam Year:2013
KENYA METHODIST UNIVERSITY
END OF 1ST TRIMESTER 2013 (DAY) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 380
UNIT TITLE : PUBLIC RELATIONS MANAGEMENT
TIME : 2 HOURS
Instructions
Answer three questions
Question one is compulsory
Question One
You are a Public Relations expert in "Media Directions and Influences." A group of corporate organizations have invited you address them on "How to fulfill and sustain client."
Comment on three factors that are the basis for good initiation of relationships.
Explain the role of Abraham Maslow’s hierarchy of needs in customer satisfactions.
Illustrate how you would use media to manage your clients.
(30 marks)
Question Two
The Public Relations Manager at Africa Roots was recently fired for lack of the knowledge to prioritize issues for action. What would you do to avoid such action against you? (20 marks)
Question Three
Discuss the extent to which the vision and mission of an organization inform the practice of Public Relations. (20 marks)
Question Four
Comment on how a public relations practitioner should use media strategically to address:
Gender issues in context
Cultural issues in context.
(20 marks)
Question Five
Two young Public Relations Manager have come to you seeking guidance on how to determine success in PR:
Explain how to construct a PR monitoring and evaluation checklist.
Explain the role of innovation in PR practice.
(20 marks)
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