Bacj 381:Development Communication Question Paper
Bacj 381:Development Communication
Course:Communication And Journalism
Institution: Kenya Methodist University question papers
Exam Year:2012
KENYA METHODIST UNIVERSITY
END OF 2''ND ''TRIMESTER 2012 (DAY) EXAMINATIONS
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION & JOURNALISM
UNIT CODE : BACJ 381
UNIT TITLE : DEVELOPMENT COMMUNICATION
TIME : 2 HOURS
Instructions: Answer THREE Questions Only Including Question ONE.
Question One
Explain how old and new media can contribute to realization of key programmes under the Millennium Development Goals (MDGs) and vision 2030. (30 Marks)
Question Two
Taking Kenya as an example, discuss the role of the national Broadcasting media in Socio-Economic Development FIVE decades after Independence.
(30 Marks)
Question Three
Write a note on the following:
Diffusion Model in development Communication.
(10 Marks)
Development support communication.
(10 Marks)
Question Four
Compare and contrast social marketing and commercial marketing. (20 Marks)
Question Five
Examine the challenges that face development communicators in developing countries in designing programmes (soft ware) for broadcase media. (20 Marks)
More Question Papers