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Bacj 381:Development Communication Question Paper

Bacj 381:Development Communication

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2013

KENYA METHODIST UNIVERSITY

END OF 3''RD ''TRIMESTER 2013 (PT) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 381
UNIT TITLE : DEVELOPMENT COMMUNICATION
TIME : 2 HOURS

INSTRUCTIONS: Answer Question ONE and ANY Other TWO

Question One

Strategic communication is a powerful tool that can improve the chances of success of development projects. Define development communication, citing any EIGHT inputs it offers the development process.

(10marks)

Explain the role of the following groups of people in development communication:-
Community members
Elders and local administration
Journalists

Social researchers.

(20marks)

Question Two
Development communication is participatory, responsive and people centered. Discuss with clear examples. (20marks)

Question Three
Using appropriate examples, discuss any FIVE methods that can be used for development communication. (20marks)

Question Four

Describe the FIVE types of content in development communication. (20marks)

Question Five

You have recently applied for a position in response to a vacancy
announcement (VA) with an International NGO for the position of development communication officer. Briefly identify and explain any TEN tasks you will be expected to perform as part of your job description. (20marks)

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