Bacj 381:Development Communication Question Paper
Bacj 381:Development Communication
Course:Communication And Journalism
Institution: Kenya Methodist University question papers
Exam Year:2012
KENYA METHODIST UNIVERSITY
END OF 3''RD ''TRIMESTER 2012 (DAY) EXAMINATIONS
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 381
UNIT TITLE : DEVELOPMENT COMMUNICATION
TIME : 2 HOURS
Instructions:
Answer question one (compulsory) and any other two questions.
Question One
Describe four groups which are actively involved in development communication activities.
(12 marks)
Explain how any four different forms of mass media are used in development communication.
(12 marks)
Explain three examples of development campaigns that are appropriate for a mixed audience.
(6 marks)
Question Two
Explain the term "development communication" using examples.
(10 marks)
Describe the steps you can use in preparing for a communication campaign.
(10 marks)
Question Three
Describe the key elements of empowerment highlighted in development communication theory. (20 marks)
Question Four
In what ways does development communication help overcome obstacles to change and reform?
(10 marks)
Discuss the importance of communication in monitoring and evaluation of development projects.
(10 marks)
Question Five
Illustrate using examples, the role of the media in development communication. (20 marks)
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