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Bacj 381:Development Communication Question Paper

Bacj 381:Development Communication

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2012

KENYA METHODIST UNIVERSITY

END OF 3''RD ''TRIMESTER 2012 (DAY) EXAMINATIONS
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 381
UNIT TITLE : DEVELOPMENT COMMUNICATION
TIME : 2 HOURS

Instructions:

Answer question one (compulsory) and any other two questions.

Question One

Describe four groups which are actively involved in development communication activities.

(12 marks)

Explain how any four different forms of mass media are used in development communication.

(12 marks)

Explain three examples of development campaigns that are appropriate for a mixed audience.

(6 marks)

Question Two

Explain the term "development communication" using examples.

(10 marks)

Describe the steps you can use in preparing for a communication campaign.

(10 marks)

Question Three
Describe the key elements of empowerment highlighted in development communication theory. (20 marks)

Question Four

In what ways does development communication help overcome obstacles to change and reform?

(10 marks)

Discuss the importance of communication in monitoring and evaluation of development projects.

(10 marks)

Question Five
Illustrate using examples, the role of the media in development communication. (20 marks)

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