Bhtm 212:Business Of Tourism Question Paper
Bhtm 212:Business Of Tourism
Course:Hospitality & Tourism
Institution: Kenya Methodist University question papers
Exam Year:2013
KENYA METHODIST UNIVERSITY
END OF 2''ND ''TRIMESTER 2013 (FT) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : EDUCATION
UNIT CODE : BHTM 212
UNIT TITLE : BUSINESS OF TOURISM
TIME : 2 HOURS
Instructions:
Answer all questions in Section A and any other two in Section B.
SECTION A (30 Marks)
Question One
Define the following terms:
Tourism products.
(2 marks)
Business of tourism
(2 marks)
Question Two
Highlight the business dimensions identifiable in tourism. (4 marks)
Question Three
Highlight the elements of a tourism product. (5 marks)
Question Four
Outline the input prerequisite in the tourism product process. (4 marks)
Question Five
Enumerate the various methods of measuring tourism demand. (4 marks)
Question Six
Indicate the role of tourism as an economic development tool in Kenya.
(3 marks)
Question Seven
Outline the element that constitutes a tourism destination. (6 marks)
SECTION B
Question Eight
Outline the factors that influence travel choice and demand.
(5 marks)
Describe the complexities in tourism product that pose a challenge in the management of tourism business.
(10 marks)
Question Nine
Explore the visitor management strategies adopted in order to synchronize demand and supply of tourism product. (15 marks)
Question Ten
Briefly explain supply components in tourism citing how they enhance the growth of tourism business.
(7 marks)
Examine the factors that shape the future of the tourism development.
(8 marks)
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