Bhtm 212:Business Of Tourism Question Paper
Bhtm 212:Business Of Tourism
Course:Hospitality & Tourism
Institution: Kenya Methodist University question papers
Exam Year:2013
KENYA METHODIST UNIVERSITY
END OF 1ST TRIMESTER 2013 (EVENING) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : EDUCATION
UNIT CODE : BHTM 212
UNIT TITLE : BUSINESS OF TOURISM
TIME : 2 HOURS
INSTRUCTIONS
Answer any three questions
Question One
Define the following terms as used in tourism and give two advantages of each
(6 Marks)
Alliance (strategic alliance)
Franchising
Integration
Discuss four types of strategic alliances.
(14 Marks)
Question Two
Discuss the structure and organization of the travel and tourism industry and highlight their importance in development and policy making in Kenya. (20 Marks)
Question Three
Discuss five sectors of the tourism industry. (20 Marks)
Question Four
Discuss six economic benefits of tourism highlighting ways in which tourism statistics can be measured. (20 Marks)
Question Five
Discuss five characteristics of tourism industry. (20 Marks)
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