Buss 432:Business Planning Question Paper
Buss 432:Business Planning
Course:Business Administration
Institution: Kenya Methodist University question papers
Exam Year:2013
KENYA METHODIST UNIVERSITY
END OF 2''ND ''TRIMESTER 2013 (DAY) EXAMINATION
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : BUSS 432
UNIT TITLE : BUSINESS PLANNING
TIME: 2 HOURS
INSTRUCTIONS: Answer Question One and any Other TWO Questions
Question One
a) Give FIVE challenges that a starting entrepreneur is likely to face when starting a business. (10marks)
b) What is a business plan? (2marks)
c) Many entrepreneurs operate their small enterprise without a written business plan. Explain to them, with illustrations why it is important to have one. (8marks)
d) Give the characteristics of a good business plan. (10marks)
Question Two
An entrepreneur needs to meet all the expectations which enable the prospective reviewer to come up with an informed decision on that particular enterprise. Outline the main requirements of a solid business plan. (20marks)
Question Three
a) Illustrate the components of an organization marketing plan with emphasis on importance of its ’SWOT’ analysis. (14marks)
b) Illustrate the components of a sound management plan in a Business plan. (6marks)
Question Four
a) Give the reasons that raise the need for a business plan. (5marks)
b) Mention and illustrate any FIVE financial ratios critically in business
planning. (10marks)
c) Externally, who would need to see a business plan of an entrepreneur
and why? (5marks)
Question Five
a) Outline and explain FIVE risks that a starting business is likely to
experience. (10marks)
b) Show how risk management can be done in an enterprise of your choice.
(10marks)
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