Buss 046:Business Planning Question Paper
Buss 046:Business Planning
Course:Diploma In Business Administration
Institution: Kenya Methodist University question papers
Exam Year:2012
KENYA METHODIST UNIVERSITY
END OF 3''RD ''TRIMESTER 2012 EXAMINATIONS (EVENING)
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : BUSS 046
UNIT TITLE : BUSINESS PLANNING
TIME: 2 HOURS
INSTRUCTIONS
Answer question ONE and any other TWO questions.
Question One
Dorcas just left employment with the government to start a business that will process and distribute flavored yoghurt in Nakuru County. She knows she will need a feasibility analysis and a business plan. Dorcas doesn’t really understand the need for the feasibility analysis and the business plan.
Explain to Dorcas the need for the feasibility analysis and the business plan.
(8 Marks)
Explain why Dorcas will need to carry out the industry analysis for this type of business as she prepared to write a business plan.
(10 marks)
Highlight the main components of the business plan and their role.
(12 Marks)
Question Two
Despite the obvious benefits of a business plan, many small business owners operate without one. Explain the reluctant to plan and highlight the benefits for preparing a business plan.
(10 Marks)
A marketing plan should be designed to meet certain criteria. Discuss the characteristics that make it an effective marketing plan.
(10 Marks)
Question Three
Differentiate between an income statement and cash flow statement.
(10 Marks)
Highlight at least five major mistakes and weaknesses that entrepreneurs could make while writing a business plan hence making the plan ineffective.
(10 Marks)
Question Four
What purpose does the break-even analysis serve and how is it calculated?
(10 Marks)
Explain what is meant by critical risk factors and the need to address them while preparing a business plan.
(10 Marks)
More Question Papers