Dbmg 036:Business Planning Question Paper
Dbmg 036:Business Planning
Course:Diploma In Business Administration
Institution: Kenya Methodist University question papers
Exam Year:2011
FACULTY : BUSINESS AND MANAGEMENT STUDIES
DEPARTMENT : BUSINESS ADMINISTRATION
TIME : 2 HOURS
INSTRUCTIONS Answer Question ONE and any Other TWO Questions
Question 1
a) Business planning is an important element in the setting of long range, medium range and short range goods. Briefly discuss this statement in details (10marks)
b) Briefly outline the uses and benefits of business planning to a business enterprise. (10marks)
Question 2
Discuss the following elements in a business plan
a) Executive summary (5marks)
b) Business and industrial description (5marks)
c) Product and service description of the business (5marks)
d) Operational plans of the business (5marks)
Question 3
a) Discuss the four human relations issues that need attention in the development of a business plan (10marks)
b) Briefly outline the steps involved in developing a business plan (10marks)
Question 4
Briefly describe the following elements in the marketing plan of a business enterprise
a) Market analysis (5marks)
b) Competitive analysis (5marks)
c) Market strategy (5marks)
d) Pricing strategy (5marks)
Question 5
Discuss the following elements of a business plan
a) Short range goals (6marks)
b) Medium range goals (7marks)
c) Long range goals (7marks)
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