Buss 025:Business Communication Question Paper
Buss 025:Business Communication
Course:Diploma In Business Administration
Institution: Kenya Methodist University question papers
Exam Year:2013
KENYA METHODIST UNIVERSITY
END OF 1''ST ''TRIMESTER 2013 (EVENING) EXAMINATION
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : BUSS 025
UNIT TITLE : BUSSINESS COMMUNICATION
TIME: 2 HOURS
INSTRUCTIONS: Answer Question ONE and Any Other TWO Questions.
Question One
a) Explain the role of oral mode of communication to business. (10marks)
b) Highlight the functions of communication. (10marks)
c) Describe the common forms of practical communication which an employee encounters in a business establishment. (10marks)
Question Two
a) Identify and explain key skills involved in achieving the quality of "sellability" or attractiveness of presentation. (10marks)
b) Explain guides to effective communication. (10marks)
Question Three
a) Compare and contrast "Extrinsic" and "Intrinsic skills" of
communication. (10marks)
b) Describe the rules which of these skills or tools play in the
achievement of effectiveness of written communication. (10marks)
Question Four
a) Explain methods of business communication. (10marks)
b) Draw and illustrate the communication star in relation to business
communication.
Question Five
a) Assume you were the Managing Director of a firm. Suggest:-
i) A system
ii) The method you would encourage your staff to use in your firm.
(10marks)
b) Demonstrate the use of register of business communication in
appropriate defined situation. (10marks)
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