Buss 025:Business Communication Question Paper
Buss 025:Business Communication
Course:Diploma In Public Relations & Business Administration
Institution: Kenya Methodist University question papers
Exam Year:2012
KENYA METHODIST UNIVERSITY
END OF 3''RD ''TRIMESTER 2012 EXAMINATIONS (EVENING)
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : BUSS 025
UNIT TITLE : BUSINESS COMMUNICATION
TIME: 2 HOURS
INSTRUCTIONS
Answer question one and any other two questions.
Question One
Research reveals that multi-directional communication system demolishes the barriers of communication. Discuss any four directions of communication.
(10 Marks)
Assuming you are a manager in a business oriented organization, how would you ensure downward communication is effective?
(5 Marks)
Explain key features of a business letter.
(15 Marks)
Question Two
Discuss five factors that you would consider when preparing and when using graphic aids.
(10 Marks)
Using a well labeled diagram discuss the layout of a memorandum.
(10 Marks)
Question Three
Compare and contrast written communication with oral communication.
(8 Marks)
Discuss key features in non-verbal communication.
(12 Marks)
Question Four
Identify and explain the important elements of a communication process.
(10 Marks)
Discuss the steps which are taken in making oral presentations.
(10 Marks)
Question Five
You are the secretary of the business committee in your school; clearly outline the procedure and steps of writing minutes.
(10 Marks)
How can a business organization effectively use information technology to enhance communication with its key stakeholders? (give appropriate examples)
(10 Marks)
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