Buss 025:Business Communication Question Paper
Buss 025:Business Communication
Course:Diploma In Business Administration
Institution: Kenya Methodist University question papers
Exam Year:2013
KENYA METHODIST UNIVERSITY
END OF 1''ST ''TRIMESTER 2013 (DAY) EXAMINATION
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : BUSS 025
UNIT TITLE : BUSINESS COMMUNICATION
TIME: 2 HOURS
INSTRUCTIONS: Answer Question ONE and Any Other TWO Questions
QUESTION ONE
a) Explain the SEVEN key components of the communication cycle.
(7marks)
b) Highlight and describe the THREE purposes of business messages.
(6marks)
c) Discuss the various guidelines a manager should consider to ensure
effective communication in a business enterprise. (10marks)
d) The efficiency of the telephone as a channel of communication depends
on courtesy. Clearly explain giving your opinion. (7marks)
QUESTION TWO
a) Discuss the advantages of oral communication over written communication. (10marks)
b) Highlight and explain the various ways of dealing with barriers to communication. (10marks)
QUESTION THREE
a) Discuss the statement, "The appearance of a letter is a part of its
message". (5marks)
b) Briefly describe the various parts that form the layout of a business
letter. (10marks)
c) What are the functions of the supporting material in the delivery of a
presentation? (5marks)
QUESTION FOUR
a) Explain the FIVE basic ethical issues that should be considered as your
plan for an interview. (10marks)
b) Explain at least five importances of listening in the work place. (10marks)
QUESTION FIVE
a) Describe any THREE types of business presentations. (10marks)
b) There are SIX functions that seem to dominate communication in the
organization context. Briefly explain each. (10marks)
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