Entre 432:Business Planning Question Paper
Entre 432:Business Planning
Course:Business Administration
Institution: Kenya Methodist University question papers
Exam Year:2011
KENYA METHODIST UNIVERSITY
END OF 3''RD ''TRIMESTER 2011 EXAMINATIONS
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT TITLE : BUSINESS PLANNING
UNIT CODE : ENTRE 432
TIME : 2 HOURS
Instructions:
Answer Question ONE (Compulsory) in and any other TWO Questions.
Question One
Explain the elements of a mission statement
(6mks)
Describe the contents of the following aspects of a business plan
Marketing plan
Production plan
Organization plan
(10mks)
Understanding trends and performance of the industry on entrepreneur intends to enter is key in determining whether the business will succeed. Discuss.
(10mks)
Explain why a business plan may be useful when sourcing finances from a financial institution.
(4mks)
Question Two.
Explain the environmental factors necessary when conducting a SWOT analysis for your business.
(10mks)
Explain the factors you would consider when selecting the location of a business enterprise.
(10mks)
Question Three.
Management of the business accounts payables and receivables enable the entrepreneur to manage the working capital effectively. Explain.
(8mks)
Distinguish between
Goals and objectives
Business idea and a business opportunity.
(6mks)
Explain the importance of business plan to an entrepreneur.
(6mks)
Question Four.
Explain the importance of the following financial statements.
Projected cash flow statement
Projected proforma balance sheet.
(10mks)
Assume you intend to start a small business dealing with computer software and hardware. Explain the potential risks in the industry and how you will avoid or minister them.
(10mks)
Question five
State and explain five ways of avoiding business plan challenges.
(5mks)
Each entrepreneur must have an exit or a harvest strategy. Explain.
(5mks)
Basing your answer on a relevant business idea, prepare the contents to include in your operation/production section of a business plan.
(10mks)
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