Dsmk 035:International Marketing Question Paper
Dsmk 035:International Marketing
Course:Diploma In Business Administration
Institution: Kenya Methodist University question papers
Exam Year:2011
SCHOOL : SCHOOL OF BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
TIME : 2 HOURS
INSTRUCTIONS Answer Question ONE and any Other TWO Questions
Question 1
You have been employed that has not gone international. The manager has requested you to prepare a talk and explain the following.
a) Why the company should go international. (10marks)
b) The dilemmas of going international. (10marks)
c) The benefits of International Marketing. (10marks)
Question 2
a) International marketers face a number of political risks. What are the risks posed by the host governments? (8marks)
b) What are the indicators of political stability in a country that may encourage International Marketing? (12marks)
Question 3
a) What are the difference between International trade and International marketing. (10marks)
b) Discuss the impact of technology on International Marketing. (10marks)
Question 4
a) Discuss the critical cultural factors influencing international marketing. (10marks)
b) What are the factors influencing International pricing. (10marks)
Question 5
a) An International marketer views the international markets from different orientations attitudes. Discuss the FOUR major orientations a manager can choose from. (10marks)
b) The World Bank has developed a category system of classification that uses per capita gross national product (GNP) as a base of classifying markets. Distinguish between low, middle and high income countries as viewed by international marketers giving examples (10marks)
More Question Papers
Exams With Marking Schemes
Popular Exams
Mid Term Exams
End Term 1 Exams
End Term 3 Exams
Opener Exams
Full Set Exams
Return to Question Papers