Dsmk 035:International Marketing Question Paper
Dsmk 035:International Marketing
Course:Diploma In Business Administration
Institution: Kenya Methodist University question papers
Exam Year:2011
SCHOOL : SCHOOL OF BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
TIME : 2 HOURS
INSTRUCTIONS Answer Question ONE and any Other TWO Questions
Question 1
You have been employed that has not gone international. The manager has requested you to prepare a talk and explain the following.
a) Why the company should go international. (10marks)
b) The dilemmas of going international. (10marks)
c) The benefits of International Marketing. (10marks)
Question 2
a) International marketers face a number of political risks. What are the risks posed by the host governments? (8marks)
b) What are the indicators of political stability in a country that may encourage International Marketing? (12marks)
Question 3
a) What are the difference between International trade and International marketing. (10marks)
b) Discuss the impact of technology on International Marketing. (10marks)
Question 4
a) Discuss the critical cultural factors influencing international marketing. (10marks)
b) What are the factors influencing International pricing. (10marks)
Question 5
a) An International marketer views the international markets from different orientations attitudes. Discuss the FOUR major orientations a manager can choose from. (10marks)
b) The World Bank has developed a category system of classification that uses per capita gross national product (GNP) as a base of classifying markets. Distinguish between low, middle and high income countries as viewed by international marketers giving examples (10marks)
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