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Dsmk 035:International Marketing Question Paper

Dsmk 035:International Marketing

Course:Diploma In Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2012

KENYA METHODIST UNIVERSITY

END OF 1''st ''TRIMESTER 2012 EXAMINATIONS
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : DSMK 035
UNIT TITLE : INTERNATIONAL MARKETING

TIME: 2 HOURS

INSTRUCTIONS

Answer question one and any other two.

Question One

Discuss the reasons why companies get involved in international marketing.

(15Marks)

Discuss major problems marketers encounter while carrying out international marketing.

(15 Marks)

Question Two

Explain the factors that favor global uniformity.

(10 Marks)

Discuss the differences between standardized marketing mix and adapted marketing mix.

(6 Marks)

Describe the steps in international marketing research.

(4 Marks)

Question Three

"To effectively craft a successful international marketing strategy, an international marketer must consider the components of culture." Identify and explain how the components affect the marketing mix.

(10 Marks)

Discuss the effects of non-controllable environmental factors on the international marketing programme.

(10 Marks)

Question Four
Critically, discuss the advantages and disadvantages of the various entry modes into international markets. (20 marks)

Question Five

Some international marketers suggest that companies think "globally" but act "locally". Discuss.

(4 Marks)

Differentiate between international trade and international marketing.

(6 Marks)

Explain the impact of "controllable elements" and the international marketing programme.

(10 Marks)

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