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Dsmk 035:International Marketing Question Paper

Dsmk 035:International Marketing

Course:Diploma In Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2011

SCHOOL : SCHOOL OF BUSINESS AND ECONOMICS

DEPARTMENT : BUSINESS ADMINISTRATION

TIME : 2 HOURS

INSTRUCTIONS Answer Question ONE and any Other TWO Questions

Question 1

a) Discuss the development and contribution of the internet in international business. (10marks) b) The international marketing manager’s role in the company is constantly changing. Discuss the changing role of the international marketing manager. (10marks)

c) What are the advantages to host countries from multinational corporations. (10marks)

Question 2

The debate on standardisation versus adaptation is a common one in international marketing. Assuming adaptation is necessary in developing an advertising campaign for an international market, discuss the factors to consider when doing this giving examples. (20marks)

Question 3

Marketing across international boundaries involves a thorough understanding of cultural differences. a) Discuss five major characteristics of culture that are important in international marketing. (10marks)

b) What is the impact of culture on the products offered in different international markets by a company. (10marks)

Question 4

International marketing calls for joint – ventures.

a) Explain what joint ventures are and reasons for their creation. (12marks)

b) What are the advantages of direct investment as opposed to having a joint venture. (8marks)

Question 5

a) Companies have different orientations/attitudes towards international marketing. Discuss the four major international orientations giving two main features of each. (10marks)

b) Many companies fear to go international because of political risks. What are the three main indicators of political instability that an international marketer should watch for. (10mark

Dsmk 035:International Marketing Question Paper

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