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Mktg 430:International Marketing Question Paper

Mktg 430:International Marketing

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2013

KENYA METHODIST UNIVERSITY

END OF 1''ST ''TRIMESTER 2013 (EVENING) EXAMINATIONS
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : MKTG 430
UNIT TITLE : INTERNATIONAL MARKETING

TIME: 2 HOURS

Instructions:

Answer question one and any other two questions.

Question One

Many marketers now believe that teenagers in the developed or developing countries are becoming "global consumers" That is why they all want and buy the same goods and services. Do you think so? If so, what has caused the phenomena?

(8mks)

How does religion affect international marketing?

(8mks)

How can the intern marketer adopt to local nationalism without reducing the international strength of the firms.

(8mks)

Dumpling in international markets has become rampart. Discuss reasons why this is so and how this can be managed.

(6mks)

Question Two
Discuss the economic environment in foreign economics and how it will help a marketer in making strategic decisions. (20mks)

Question Three

Write short notes on the following concepts stating briefly their advantages and its limitations.

Comparative advantage.

(5mks)

Urbanization.

(5mks)

Multinational corporations.

(5mks)

Global marketing standardization.

(5mks)

Question Four

Identify and discuss the various ways of entering global market place. (20mks)

Question Five
What are the determinants of organization in the international market? Discuss this in relation to marketing mix. (20mks)

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