Get premium membership and access revision papers, questions with answers as well as video lessons.

Mktg 430:International Marketing Question Paper

Mktg 430:International Marketing

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2012

KENYA METHODIST UNIVERSITY

END OF 1''st ''TRIMESTER 2012 EXAMINATIONS
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : MKTG 430
UNIT TITLE : INTERNATIONAL MARKETING

TIME: 2 HOURS

Instructions: Answer Question ONE and any other TWO Questions.

Question One

Global, competition has driven companies from industrialized countries to establish their own production plants in low-cost countries in order to reap economies of scale brought about by factors of production.

Clearly a period of rapid economy development bring considerable change throughout the global economic. This change affects industries and companies and in the process some are taken over or go out of business and others merge to improve synergy. It is worth remembering however that countries and their consumers as a whole generally benefit from international trade – import as well as exports.

When viewed from a developing country perspective, multinationals are viewed as "unnecessary evil" but because of the principles of absolute comparative and Nations competitive advantage, Kenya must encourage MNCs until we achieve vision 2030 goals.

Required:

Answer the following questions from the understanding of the case and your knowledge of international marketing.

Discuss why Kenya should view MNCs as "a necessary evil" for the time being.

(7 Marks)

Aside from competition what other factors have driven global companies to seek international markets.

(7 Marks)

Discuss any one international trade theory that the multinational companies have applied to locate their manufacturing plants.

(8 Marks)

Discuss THREE entry modes that the global companies have utilized to enter these markets. Support your answer from the case study.

(8 Marks)

Question Two

Describe to the Board of Directors the international marketing decision process your company should follow to enter international markets.

(10 Marks)

Discuss why the task of the international marketer is more difficult and complex than that of the domestic marketer in regard to "uncontrollable" factors of international marketing environment.

(10 Marks)

Question Three

Discuss the benefits that companies accrue as a result of engaging in international markets through the regional blocks.

(10 Marks)

Discuss factors that favour product standardization.

(10 Marks)

Question Four
Critically analyse the various entry modes companies adopt to enter global markets. (20 Marks)

Question Five

Write short notes on the following concepts:

WTO

(4 Marks)

EPRG framework

(4 Marks)

IMF

(4 Marks)

Segmentation bases

(4 Marks)

Expropriation Vs Nationalization

(4 Marks)

Mktg 430:International Marketing Question Paper

More Question Papers

Popular Exams

Mid Term Exams

End Term 1 Exams

End Term 3 Exams

Opener Exams

Full Set Exams