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Mktg 430:International Marketing Question Paper

Mktg 430:International Marketing

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2012

KENYA METHODIST UNIVERSITY

END OF 2ND TRIMESTER 2012(DAY) EXAMINATIONS
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : MKTG 430
UNIT TITLE : INTERNATIONAL MARKETING

TIME: 2 HOURS

INSTRUCTIONS

Answer question one and any other two questions.

Question One

Differentiate between the following terms as used in international marketing;

(12 Marks)

International marketing and domestic marketing.
Distribution channels and distribution strategy.

Ethnocentric and polycentric management orientations.

Briefly explain the stages (phases) of international marketing involvement.

(8 Marks)

Product standardization and adaptation are both global product development strategies differentiate between them giving assumptions in both and the advantages both have to the international marketers.

(10 Marks)

Question Two

Explain briefly the major factors influencing distribution channel selection that an international marketer has to know.

(10 Marks)

Market skimming and penetration strategies are among the available pricing strategies to an international marketer differentiate between them and state situations when each should be preferred.

(10 Marks)

Question Three

Briefly outline the forces that restrain a slow company’s efforts to engage in international marketing.

(9 Marks)

Indirect exporting and direct exporting are the two categories of foreign market entry index home production mode. Differentiate between them and discuss any two market entry strategies under each of the two mentioned categories above.

(11 Marks)

Question Four

Explain the major changes that continue to be witnessed in the global marketing arena by international marketer that tries to explain the future of global marketing.

(10 Marks)

Briefly explain the major challenges faced by international marketing executives in the global business arena.

(10 Marks)

Question Five
The availability of sound market information is fundamentally important for a company operating in the international market place. Outline the basic steps of international marketing research process and show reasons why international marketers require foreign market information. (20 Marks)

Mktg 430:International Marketing Question Paper

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