Mktg 542:International Marketing Question Paper
Mktg 542:International Marketing
Course:Masters In Business Administration
Institution: Kenya Methodist University question papers
Exam Year:2010
INTERNATIONAL MARKETING (MKTG 542) 3rd Trimester 2010
FACULTY : BUSINESS STUDIES AND MANAGEMENT
DEPARTMENT : BUSINESS ADMINISTRATION
TIME : 3 HOURS
INSTRUCTIONS Answer Question ONE(Compulsory) and any other THREE Questions
Question 1
a) Describe the various stages in the development of international and global marketing (8marks) b) Explain the following:
i) Theory of comparative advantage (12marks)
ii) Restraining forces to global or international marketing (7marks)
iii) Requirements for a successful global or international marketing plan (6marks)
iv) Explain the operations of international standardization and the customization in international marketing (7marks)
Question 2
Describe in detail how legal, regulatory and socio-cultural factors can determine an international marketing environment. Use appropriate example (20marks)
Question 3
Give a detailed explanation of the future and challenges of international marketing to a Kenyan business person (20marks)
Question 4
Outline the benefits and disadvantages of today’s regional integrations (20marks)
Question 5
Discuss how cooperative and competitive marketing strategies can enhance international businesses to survive. Use a local example to explain the same. (20marks)
Question 6
Explain the meaning of International marketing research and the key processes involved in international marketing research. Use a product of your own choice. (20marks)
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