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Mktg 542:International Marketing Question Paper

Mktg 542:International Marketing

Course:Masters In Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2010

INTERNATIONAL MARKETING (MKTG 542) 3rd Trimester 2010

FACULTY : BUSINESS STUDIES AND MANAGEMENT

DEPARTMENT : BUSINESS ADMINISTRATION

TIME : 3 HOURS

INSTRUCTIONS Answer Question ONE(Compulsory) and any other THREE Questions

Question 1

a) Describe the various stages in the development of international and global marketing (8marks) b) Explain the following:

i) Theory of comparative advantage (12marks)

ii) Restraining forces to global or international marketing (7marks)

iii) Requirements for a successful global or international marketing plan (6marks)

iv) Explain the operations of international standardization and the customization in international marketing (7marks)

Question 2

Describe in detail how legal, regulatory and socio-cultural factors can determine an international marketing environment. Use appropriate example (20marks)

Question 3

Give a detailed explanation of the future and challenges of international marketing to a Kenyan business person (20marks)

Question 4

Outline the benefits and disadvantages of today’s regional integrations (20marks)

Question 5

Discuss how cooperative and competitive marketing strategies can enhance international businesses to survive. Use a local example to explain the same. (20marks)

Question 6

Explain the meaning of International marketing research and the key processes involved in international marketing research. Use a product of your own choice. (20marks)

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