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Mktg 430:International Marketing Question Paper

Mktg 430:International Marketing

Course:Masters In Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2013

INTERNATIONAL MARKTING (MKTG 430) 2ND TRIMESTER 2013

KENYA METHODIST UNIVERSITY

END OF 2''nd ''TRIMESTER 2013 (SCHOOL BASED) EXAMINATIONS
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : EDUCATION
UNIT CODE : MKTG 430
UNIT TITLE : INTERNATIONAL MARKETING
TIME : 2 HOURS

Instructions:

Answer question one and any other two questions.

Question One

Outline five reasons why firms enters into foreign markets.

(5mks)

Explain five characteristics of multinational corporations MNC. (5mks)

Describe four key decisions a marketer has to make in regards to entering foreign markets.

(8mks)

Using relevant examples, describe process of internationalization of business.

(12mks)

Question Two

In assessing potential markets to enter you evaluate the political, economical social and cultural environments.

Outline the potential sources and indicators of political instability.

(2mks)

Outline how to minimize or overcome the political risks. (3mks)

Explain the criteria for selecting mode of entry into the international markets.

(10mks)

Question Three

Outline the factors to consider in the choice of channels to be used in the distribution in foreign markets.

(5mks)

In details explain how the internal and external marketing environments influence business in international markets.

(10mks)

Question Four

Outline (international context) the factors that product attributes or characteristics that affect product adoption.

(5mks)

Describe the steps of internationalization.

(10mks)

Question Five

Branding is one of the key decision area for international markets. List the characteristic a marker has to consider to develop an effective brand name.

(5mks)

Describe five major pricing strategies applicable in international marketing.

(10mks)

Mktg 430:International Marketing Question Paper

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