Mktg 430:International Marketing Question Paper
Mktg 430:International Marketing
Course:Business Administration
Institution: Kenya Methodist University question papers
Exam Year:2013
INTERNATIONAL MARKETING C(MKTG 430) 1ST TRIMESTER 2013
KENYA METHODIST UNIVERSITY
END OF 1''ST ''TRIMESTER 2013 (SCHOOL BASED) EXAMINATIONS
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : EDUCATION
UNIT CODE : MKTG 430
UNIT TITLE : INTERNATIONAL MARKETING
TIME : 2 HOURS
Instructions:
Answer question ONE and any other TWO.
Question One
Discuss five major elements of the cultural environment that an international market need to understand before going to a foreign country.
(10mks)
Discuss any five foreign market entry strategies that a local growing company can adopt in its endeavor to go international giving practical examples for each.
(10mks)
Explain five major ways in which technology can be transferred internationally.
(5mks)
Briefly explain the main driving forces for international marketing. (5mks)
Question Two
Explain main reasons why many host countries may not always be receptive to foreign firm’s investment on locally produced goods and services. (8mks)
Discuss the main measures that can be taken by an MNC to minimize political risk in a foreign market environment.
(7mks)
Question Three
Explain three major changes that continue to be witnessed in the global market arena by international marketers that tries to explain the future of global marketing.
(6mks)
Write brief notes on the following.
Export processing zones EPZ in Kenya.
(3mks)
International strategic marketing planning.
(3mks)
World trade organization.
(3mks)
Question Four
Discuss briefly with relevant examples the key reasons why many business organizations venture into the international market.
(10mks)
Explain the key benefits of standardization to an international marketer.
(5mks)
Question Five
Describe to the Board of Directors the international Marketing decision process your company should follow to enter international markets. (7mks)
Market Skimming and Penetration strategies are among the available pricing strategies to an international marketer. Differentiate between the two and state situations when each should be preferred.
(8mks)
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