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Marketing Management Make-Up Cat Question Paper

Marketing Management Make-Up Cat

Course:Master Of Business Administration

Institution: University Of Nairobi question papers

Exam Year:2008

DEPARTMENT OF BUSINESS ADMINISTRATION

DMA 501:MARKETING MANAGEMENT

MAKE-UP-CONTINUOUS ASSESSMENT TEST

-Answer all questions

-Use appropriate examples where possible

1.You work for Nairobi City Council.The council provides waste disposal and sewage services, street lights, water; health services and other social amenities to the residents. For a long time, residents have complained of poor service delivery. Some of them have shifted to competing firms that offer similar services.You have just completed a course in marketing and strongly believe that the Council can improve the range of services and its service delivery process to the residents. You want to convince management to adopt the marketing concept.

Prepare a presentation to management to cover the following;

a) Justification for the adoption of the concept.(7 Marks)

b) How the council can implement the concept.(8 Marks)

2.a) Describe the concept of product Life Cycle.(7 Marks)

b) Show how the concepts of product Life cycle relate to the concept of Category of Adopters.(8 Marks)

Marketing Management Make-Up Cat Question Paper

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