Mjac 712: Media House Management Question Paper
Mjac 712: Media House Management
Course:Masters In Journalism And Communication
Institution: Chuka University question papers
Exam Year:2013
CHUKA
UNIVERSITY
UNIVERSITY EXAMINATIONS
EXAMINATION FOR THE AWARD OF
DEGREE OF MASTERS IN JOURNALISM AND COMMUNICATION
MJAC 712: MEDIA HOUSE MANAGEMENT
STREAMS: MJAC TIME: 3 HOURS
DAY/DATE: TUESDAY 6/8/2013 5.30PM – 8.30 PM
INSTRUCTIONS:
• Answer any Three Questions
• All Questions carry 20 Marks Each
QUESTION ONE
Discuss the management of the following genres of mass communication while outlining their distinct roles. [20 Marks]
(i) Newspaper
(ii) Radio
(iii) Television
(iv) Social media
QUESTION TWO
The success of devolution in Kenya under the constitution will depend to some extent on how community media is natured and managed. While outlining benefits of community media, explain possible management challenges often encountered in its management. [20 Marks]
QUESTION THREE
Nature of media ownership and source of media financing are sometimes seen to influence editorial direction. Discuss the extent to which this is true in the Kenyan media scene. Give relevant examples. [20 Marks]
QUESTION FOUR
Outline four key areas of media house management while explaining unique challenges encountered in managing each one of them. [20 Marks]
QUESTION FIVE
While demonstrating a clear understanding of media policy and media policy regulation, discuss how broadcast and print media are regulated in Kenya. [20 Marks]
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