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Bmit 326: E-Commerce Question Paper

Bmit 326: E-Commerce

Course:Bachelor Of Business Management And Information Technology

Institution: Kabarak University question papers

Exam Year:2010

COURSE CODE: BMIT 326
COURSE TITLE: E-COMMERCE
STREAM: Y3S2

INSTRUCTIONS:
Answer all Questions in SECTION I and any other TWO in SECTION II

SECTION I
QUESTION ONE: [40 MARKS]
a) How can branding benefit your business? [6 Marks]
b) Define the following terms:
i. ERP [1 Mark]
ii. IOTP [1 Mark]
iii. E-cash [1 Mark]
iv. ePublishing [1 Mark]
c) Why can a business turn to e-check from paper checks? [6 Marks]
d) Describe the properties of electronic cash. [5 Marks]
e) Many businesses have turned tremendously to electronic commerce but still there
are limitations to it. List and explain the technical ones. [6 Marks]
f) Describe how electronic business can lowers business costs. [5 Marks]
g) Describe the motivating factors that have influenced the movement to e-payment as
compared to traditional payment instruments. [4 Marks]
h) What is the negative impact of e-publishing to writers? [4 Marks]

SECTION II
QUESTION TWO: [30 MARKS]
a) Describe the differences between ERP systems and Ecommerce applications.
[6 Marks]
b) Describe the methodologies used for implementing enterprise resource planning.
[6 Marks]
c) The consumer assisted and at times cheered by the press and politicians can exert
considerable influence in the development of payment systems. Describe the key
issues associated with payment systems. [6 Marks]
d) State and explain the critical success factors that make e-commerce work in any
industry. [6 Marks]
e) Describe how copyright laws must be enforced.. [6 Marks

QUESTION THREE: [30 MARKS]
a) Describe the benefits of internet marketing as compared to traditional marketing
strategies. [6 Marks]
b) E-commerce can be kept error free. Discuss. [6 Marks]
c) Define the term Virtual enterprise. [2 Marks]
d) List and explain the characteristics of virtual enterprises. [4 Marks]
e) Discuss how e-business can build consumer confidence in the global electronic
marketplace by working to ensure that consumers are just as safe when shopping
online as when shopping offline-no matter where they live or where the company
they do business with is based. [6 Marks]
f) State and explain the works that may be protected by the copyright act. [6 Marks]

QUESTION FOUR: [30 MARKS]
a) A number of resources offer advice on how consumers can protect themselves
when using online retailer services. Discuss. [6 Marks]
b) Electronic commerce has substantial advantages over traditional, face-to-face,
paper-based commerce: What are they? [6 Marks]
c) Most organizations can be damaged by hostile software or intruders. Describe any
four forms of damage which are obviously interrelated. [6 Marks]
d) India and China have been the major outsourcing destinations for developed
countries like UK, USA and Japan. What do you think are the valuable factors that
have led to this? [6 Marks]
e) Describe the long tail principle of e-commerce. [4 Marks]
f) List four types of e-commerce. [2 Marks]

QUESTION FIVE: [30 MARKS]
a) A number of resources offer advice on how consumers can protect themselves
when using online retailer services. Discuss. [8 Marks]
b) Describe six dimensions of quality that characterizes a Website. [6 Marks]

c) A final year BMIT student from Kabarak University started an E-commerce
organization immediately after graduation. After a short while her business had
picked up and was gaining popularity for offering an enjoyable and rewarding
experience to its customers than other companies. Describe seven factors that made
this possible? [7 Marks]
d) Describe the features of Secure electronic Transactions in E-business. [5 Marks]
e) What is the importance of engaging in offline promotion together with online
promotion? [4 Marks]

Bmit 326: E-Commerce Question Paper

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