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Bmit 326: E-Commerce Y3s2 Question Paper

Bmit 326: E-Commerce Y3s2

Course:Bachelor Of Business Management And Information Technology

Institution: Kabarak University question papers

Exam Year:2008

COURSE CODE: BMIT 326
COURSE TITLE: E-COMMERCE
STREAM: Y3S2
DAY: WEDNESDAY
TIME: 8.30 – 11.30 A.M.
DATE: 10/12/2008
INSTRUCTIONS:
Answer all questions in SECTION I and any other TWO in SECTION II

SECTION I:
Question One: [40 Marks]
a) Define the following terms:
i. E-commerce [2 Marks]
ii. Trademark [2 Marks]
iii. Copyright [2 Marks]
iv. Patent [2 Marks]
v. Defamation [2 Marks]
b) Erisob Micro-Technologies Company Ltd, which specializes in IT solutions has
recently resolved to electronic checks rather than paper check. Discuss
[8 Marks]
c) Many businesses have turned tremendously to electronic commerce but still there
are limitations to it. List and explain the technical ones. [6 Marks]
d) Describe how electronic business can lower costs in an a manufacturing
company. [6 Marks]
e) Describe the motivating factors that have influenced the movement to
e-payment as compared to traditional payment instruments. [6 Marks]
f ) E x plain how data ascription works for security data. [4 Marks]
SECTION II
Question Two: [30 Marks]
a) Describe the features of Secure electronic Transactions in E-business.[ 8 Marks]
b) The consumer, assisted and at times cheered by the press and politicians can exert
considerable influence in the development of payment systems. Describe the key
issues associated with payment systems. [6 Marks]
c) State and explain the critical success factors that make e-commerce work in any
industry. [8 Marks]
d) Describe how copyright laws must be enforced.. [8 Marks
Question Three: [30 Marks]
a) E-commerce can be kept error free. Discuss. [6 Marks]
b) Define the term Virtual enterprise. [2 Marks]
c) List the characteristics of virtual enterprises. [4 Marks]
d) Discuss how e-business can build consumer confidence in the global electronic
marketplace by working to ensure that consumers are just as safe when shopping
online as when shopping offline-no matter where they live or where the company
they do business with is based. [10 Marks]
e) State and explain the works that may be protected by the copyright act. [8 Marks]
Question Four: [30 Marks]
a) Describe the Data which is exempt from the provisions of the Data Protection Act
1984. [8 Marks]
b) State the meaning of the following theories as used in the international and
municipal laws.
i. Monism [2 Marks]
ii. Dualism [2 Marks]
c) Describe the circumstances under which passing off will protect a brand of a the
owner. [6 Marks]
d) Define the following terms.
i. Cybersquatting [2 Marks]
ii. Typosquatting [2 Marks]
e) Describe the benefits of internet marketing as compared to traditional marketing
strategies. [8 Marks]
Question Five: [30 Marks]
a) A number of resources offer advice on how consumers can protect themselves when
using online retailer services. Discuss. [8 Marks]
b) A final year BMIT student from Kabarak University started an E-commerce
organization immediately after graduation. After a short while her business had
picked up and was gaining popularity for offering an enjoyable and rewarding
experience to its customers. What are the factors that made this possible?[10 Marks]
c) Electronic commerce has substantial advantages over traditional, face-to-face, paperbased
commerce: What are they? [6 Marks]
d) Describe the dimensions of quality that characterizes a Website. [6 Marks]

Bmit 326: E-Commerce Y3s2 Question Paper

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