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Bmit 326: E-Commerce 2009/2010 Academic Year Question Paper

Bmit 326: E-Commerce 2009/2010 Academic Year 

Course:Bachelor Of Business Management And Information Technology

Institution: Kabarak University question papers

Exam Year:2009



KABARAK UNIVERSITY
EXAMINATIONS
2009/2010 ACADEMIC YEAR
FOR THE DEGREE OF BACHELOR OF BUSINESS MANAGEMENT
& INFORMATION TECHNOLOGY
COURSE CODE: BMIT 326
COURSE TITLE: E-COMMERCE
STREAM: Y3S2

INSTRUCTIONS:
 Answer all Questions in SECTION I and any other TWO in SECTION II

SECTION I
Question One: [40 Marks]
a) Define the following terms:
i. E-commerce [1 Marks]
ii. Trademark [1 Marks]
iii. Copyright [1 Marks]
iv. E-check [1 Mark]
v. Patent [1 Marks]
vi. Defamation [1 Marks]
b) Explain how electronic check will be of great benefit to those customers who
use it. [6 Marks]
c) Electronic commerce is gaining popularity as it has changed the trends in doing
business but still it is encompassed by many limitations. List and explain four
non-technical ones. [6 Marks]
d) Describe how electronic business can lower costs in any organization.
[6 Marks]
e) Describe the motivating factors that have influenced the movement to epayment
as compared to traditional payment instruments. [6 Marks]
f) Increasingly, ERP vendors have tried to reduce the need for customization by
providing built-in "configuration" tools to address most customers'' needs for
changing how the out-of-the-box core system works. Explain the key
differences between customization and configuration. [5 Marks]
g) Discuss the barriers to adopting electronic data interchange (EDI).[5 Marks]
SECTION II
Question Two: [30 Marks]
a) Explain any four technologies used in electronic check processing. [6 Marks]
b) Describe the features of Secure electronic Transactions in E-business.[6 Marks]
c) The consumer, assisted and at times cheered by the press and politicians can
exert considerable influence in the development of payment systems. Describe
the key issues associated with payment systems. [6 Marks]
d) Internet Open Trading Protocol (IOTP) is a set of standards that makes all
electronic purchase transactions consistent for customers, merchants, and other
involved parties, regardless of payment system. Discuss what is covered by the
rules. [5 Marks]
e) State and explain the critical success factors that make e-commerce work in any
industry. [7 Marks]
Question Three: [30 Marks]
a) ERP systems centralize the data in one place. What are the reasons for growth of
enterprise resource planning systems? [6 Marks]
[4 Marks]
b) E-commerce can be kept error free. Discuss. [6 Marks]
c) Define the term Virtual enterprise. [2 Marks]
d) List the characteristics of virtual enterprises. [4 Marks]
e) Discuss how e-business can build consumer confidence in the global electronic
marketplace by working to ensure that consumers are just as safe when
shopping online as when shopping offline-no matter where they live or where
the company they do business with is based. [6 Marks]
f) Describe the differences between Electronic commerce over traditional, face-toface,
paper-based commerce. [4 Marks]
Question Four: [30 Marks]
a) Describe the dimensions of quality that characterizes a Website. [4 Marks]
b) State the meaning of the following theories as used in the international and
municipal laws.
i. Monism [1 Marks]
ii. Dualism [1 Marks]
c) Differentiate between Cybersquatting and Typosquatting [3 Marks]
d) What is a Credit card? Describe the types of credit cards and the circumstances
that can make your credit card impractical in its usage. [7 Marks]
e) Describe the benefits of internet marketing as compared to traditional marketing
strategies. [6 Marks]
f) Explain how digital cash works. [4 Marks]
g) Discuss the barrier of offline product promotion. [4 Marks]






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