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Marketing Management Question Paper

Marketing Management 

Course:Master Of Business Administration

Institution: University Of Nairobi question papers

Exam Year:2005



MODULE 11 DEGREE PROGRAMME 2004/2005

EXAMINATIONS FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION

DMA 501: MARKETING MANAGEMENT

TIME: 6.00P.M.-8.00P.M.

INSTRUCTIONS
< i) Use local examples.

SECTION A

1.(a) Do all companies need to practice concept of marketing?Explain.(10 Marks)

(b) Cite companies that do not need the consumer orientation concept.(5 Marks)

(c) Which companies need the marketing concept the most?Explain.(5 Marks)

2.You are the Chief Executive of Kenyatta National Hospittal.

(a) Describe the factors influencing your hospital's marketing strategy.(10 Marks)

(b) Who are the stakeholders and players?(5 Marks)

(c) How are your decisions affected by environment in which you operate?(5 Marks)

SECTION B

3.Using examples from the Kenyan situation discus how companies have benefited from branding their products/services.(20 Marks)




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