Comm 105: Introduction To Mass Communication Question Paper
Comm 105: Introduction To Mass Communication
Course:Bachelor Of Arts In Communication Media
Institution: Chuka University question papers
Exam Year:2013
UNIVERSITY EXAMINATIONS
EXAMINATION FOR THE AWARD OF
DEGREE OF BACHELOR OF ARTS COMMUNICATION AND MEDIA
COMM 105: INTRODUCTION TO MASS COMMUNICATION
STREAMS: BA (COMM) TIME: 2 HOURS
DAY/DATE: WEDNESDAY 13/8/2013 8.30AM – 10.30 AM
INSTRUCTIONS:
• QUESTION ONE IS COMPULSORY
• ANSWER ANY THREE QUESTIONS
1. (a) Explain the difference between mass communication and human communication. [5 Marks]
(b) Analyze and evaluate the concentric circle model of communication in relation to Lasswell model of communication. [10 Marks]
(c) Why would mass communication be associated with a society’s economic revolution. [3 Marks]
(d) Analyze McLuhan’s global village idea in the 21c. [7 Marks]
2. Discuss and evaluate the future of
(a) Newspapers in Kenya. [8 Marks]
(b) Radio in Kenya. [7 Marks]
3. (a) Why is internet defined as a new and distinctive mass medium. [8 Marks]
(b) Evaluate the significance of blogs in the contemporary society. [7 Marks]
4. (a) Describe the implications of digital age for mass media. [8 Marks]
(b) Discuss the specific impact of technology on television broadcasting.
[7 Marks]
5. Discuss and evaluate the validity of below stated theories in the advent of new media
(i) Two-step theory [5 Marks]
(ii) Agenda setting theory [5 Marks]
(iii) The magic bullet theory [5 Marks]
______________________________________________________________________________
More Question Papers
Exams With Marking Schemes
Popular Exams
Mid Term Exams
End Term 1 Exams
End Term 3 Exams
Opener Exams
Full Set Exams
Return to Question Papers