Coun 405:Consumer Psychology Question Paper
Coun 405:Consumer Psychology
Course:Counseling
Institution: Kenya Methodist University question papers
Exam Year:2013
CONSUMER PSYCHOLOGY (COUN 405) 1ST TRIMESTER 2013
KENYA METHODIST UNIVERSITY
END OF 1ST TRIMESTER 2013 (EVENING) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COUNSELING
UNIT CODE : COUN 405
UNIT TITLE : CONSUMER PSYCHOLOGY
TIME : 2 HOURS
INSTRUCTIONS
Answer any FOUR questions
Question One
Explain the following terms
Consumer behavior
(2 Marks)
Consumer psychology
(2 Marks)
Discuss the factors to consider in selecting the consumables.
(10 Marks)
Question Two
Using relevant examples, explain one theory showing its application to consumer psychology. (15 Marks)
Question Three
Discuss the ICT in relation to consumer psychology.
(10 Marks)
Analyze the importance of media censorship.
(5 Marks)
Question Four
Explain the emerging issues in consumer psychology. (15 Marks)
Question Five
Discuss the factors affecting consumer behavior. (15 Marks)
More Question Papers