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Ics 2329: Electronic Commerce Question Paper

Ics 2329: Electronic Commerce

Course:Acturial Science

Institution: Dedan Kimathi University Of Technology question papers

Exam Year:2010

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KIMATHI UNIVERSITY COLLEGE OF TECHNOLOGY University Examinations 2010/2011 THIRD YEAR SEMESTER II EXAMINATION FOR THE DEGREE OF BACHELOR OF SCIENCE IN ACTURIAL SCIENCE ICS 2329: ELECTRONIC COMMERCE DATE: 6TH DECEMBER 2010 TIME: 11.AM – 1.00 PM INSTRUCTIONS: Answer question ONE and any other TWO questions (a)Explain what you understand by the following terms:
i) Feature set
ii) Augmented product
iii) Library effect
iv) Brand strategy
v) Tenancy deals
(5 Marks) (b) Define what you understand by “B2E” and outline five (5) things offered by B2E. (6 Marks) (c) Briefly describe five (5) benefits likely from carrying E-commerce activities using B2C. (5 Marks) (d) Outline five (5) issues that would adhere consumers to use the mobile phone as a tool for M-commerce. (5 Marks) (e) Briefly describe five (5) things that you need to do in order to perform E-commerce successfully. (5 Marks) (f) Outline four (4) options one has in order to be able to place a banner to advertise on the web. (4 Marks) QUESTION TWO The growth of the Internet and phenomenal growth of wireless communication technologies and devices has culminated in a new way of doing business on the internet using mobile phones referred to as M-commerce. REQUIRED
(a) Define the term “M-commerce” (2 Marks)
(b) Outline five (5) advantages of using mobile phones for E-commerce. (5 Marks)
(c) Briefly describe five (5) business application areas that would be suitable for use of mobile phone. (5 Marks)
(d) Under the following headings below show how the mobile phone would be a suitable tool for M-commerce: (8 Marks)
i) Communication device
ii) Connective device
iii) Transactional device
iv) Intelligent device
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QUESTION THREE Mobile devices have the potential of changing the whole concept of marketing on the internet since there is a shift towards a dialogue where consumers are willing to share information and marketers are able to use that information in a more valuable way. REQUIRED
(a) Define the term “Marketing” (2 Marks)
(b) Outline six (6) features of mobile audience usage that would be useful for mobile devices marketing. (6 Marks)
(c) Outline four (4) key factors that would distinguish mobile marketing from other traditional methods. (4 Marks)
(d) Briefly describe four (4) success factors that would make this type of advertising more suitable for E-commerce. (8 Marks)
QUESTION FOUR Businesses are turning to the Internet to sell goods and services but concerns are being raised about the security of private information thus hindering the adoption of E-commerce. Encryption would protect the data transmission but server software has been left vulnerable to hackers. REQUIRED
(a) Define the terms “Security” and “Encryption”. (4 Marks)
(b) Briefly describe six (6) dimensions of security. (6 Marks)
(c) Outline five (5) that would motivate a hacker to attack an E-commerce web site. (5 Marks)
(d) List two (2) dimensions of security provided by encryption and briefly describe two (2) methods of encryption. (5 Marks)
QUESTION FIVE
(a) Describe briefly the four (4) categories of distinctiveness a trademark must have in order to qualify as a trademark.
(4 Marks)
(b) Outline four (4) things that would not qualify for copyright protection. (4 Marks)
(c) Outline four (4) obligations a patent holder has. (4 Marks)
(d) Outline four (4) ethical principles that would be applicable in any culture when carrying out E-commerce activities.
(4 Marks)
(e) Outline four (4) reasons why ethics are important when undertaking E-commerce activities. (4 Marks)

Ics 2329: Electronic Commerce Question Paper

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