Stmg 541: Strategic Management And Policy Question Paper
Stmg 541: Strategic Management And Policy
Course:Master Of Business Administration
Institution: Kenya Methodist University question papers
Exam Year:2013
KENYA METHODIST UNIVERSITY
SCHOOL OF BUSINESS AND MANAGEMENT
END OF SEMESTER EXAMINATION FOR MASTER IN BUSINESS ADMINISTRATION AUGUST, 2013
UNIT CODE : STMG 541
UNIT TITLE : STRATEGIC MANAGEMENT & POLICY
TIME: 3 HOURS
Instructions:
Answer question one and any other three questions.
Question One
In the last one decade, things have not been easy for then leading Supermarket chain "Uchumi." The once giant retail outlet in East Africa embarked in ambitious expansion of branch network not just in the regional market but also penetrated in the rural towns of Kenya like Karatina and Meru. From outside things looked really great until suppliers started raising issues with delayed payments while many other short term obligations were not adequately met. What followed after this drama is History.
However, the supermarket has been going through very tight but successful turn around strategy that as seen the supermarket that was once in the brink of collapse registers profits. Though the supermarket may have lost the market leadership position is holding a substantial state of the total supermarket share in the country.
Required:
In relation to the case above, explain with use of a clear diagram the problem of strategic drift.
(7 marks)
Explain with clear illustration the corporate strategic option pursued by Uchumi Supermarkets in the last five years.
(8 marks)
Assuming the Supermarket and general retail industry is growing in Kenya, what competitive strategic options would you recommend for Uchumi Supermarkets?
(8 marks)
Uchumi Supermarket has been recovering well an indication of deploying the right strategies. If you were to evaluate their strategic performance for last five years, what criteria would you use to help measure their strategic performance?
(7 marks)
Question Two
Strategic analysis aims at identifying and generating strategic options for corporate and business strategic objectives.
Explain the key issues addressed at each of the two levels (corporate and business) during analysis.
(10 marks)
Using illustration of an organization of your choice, show the application of one corporate level and one business level analysis models.
(10 marks)
Question Three
The essence of competitive advantage is to enable an organization to outperform rivals on key performance criteria. Explain attributes of a right strategy for competitive advantage.
(10 marks)
Many organizations are seeking to differentiate their offering to gain competitive advantage. Describe the concept differentiation and explain the four general methods of differentiating your business.
(10 marks)
Question Four
Explain the application of balanced score card as a strategic management model in Kenya.
(10 marks)
In relation to the Resource Based view of strategy, relate firm’s resources competences and competitive advantage.
(10 marks)
Question Five
Discuss the concept of realized strategy and show relationship with emergent strategy.
(10 marks)
Discuss any two schools of strategic management by showing the proponents approach and contribution.
(10 marks)
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