Dplm 0121: Retail &Amp; Merchandise Management Question Paper
Dplm 0121: Retail &Amp; Merchandise Management
Course:Diploma In Procurement & Logistics Management
Institution: Chuka University question papers
Exam Year:2012
CHUKA UNIVERSITY
COLLEGE
UNIVERSITY EXAMINATIONS
EXAMINATION FOR THE AWARD OF
DIPLOMA IN PROCUREMENT & LOGISTICS MANAGEMENT
DPLM 0121: RETAIL & MERCHANDISE MANAGEMENT
STREAMS: DIP. (PROCUREMENT) TIME: 2 HOURS
DAY/DATE: TUESDAY 11/12/2012 2.30 P.M – 4.30 P.M.
INSTRUCTIONS:
Answer question One and any other two questions.
Do not write on the question paper.
Question One: (Compulsory)
(a) Discuss the contribution of retailing to the economy. [10 marks]
(b) What do you consider to be the most appropriate ways of classifying retailers and why?
[8 marks]
(c) What are the limitations of retailing via the internet? [5 marks]
(d) Explain benefits of supply chain management to retailers. [7 marks]
Question Two:
(a) In channel selection, both suppliers and retailers usually take four key factors into consideration. Briefly explain the role of each of the factors. [8 marks]
(b) Retailers are one of the most significant types of intermediary. Discuss ways in which the retailing function adds value to the merchandise. [12 marks]
Question Three:
The business environment provides an arena in which retailers operate. Discuss the major elements and trends within the retail environment that retailers need to understand and monitor.
[20 marks]
Question Four:
(a) Explain how Porter’s five forces analysis can help a retailer to understand the impact of industry competition on the firms’ performance. [12 marks]
(b) Identify and explain ways in which retailers use the differentiation strategy. [8 marks]
Question Five:
You have recently been appointed as the sales manager of Makupolo retailers. You are required to explain the following concepts to a group of manager of various departments.
(a) Retail and merchandise management. [5 marks]
(b) Internal budget control. [5 marks]
(c) Retail industry’s major challenges. [5 marks]
(d) Supply chain management. [5 marks]
---------------------------------------------------------------------------------------------------
More Question Papers
Exams With Marking Schemes