Mjac 700: Applied Mass Communication Research Question Paper
Mjac 700: Applied Mass Communication Research
Course:Masters In Journalism And Communication
Institution: Chuka University question papers
Exam Year:2013
CHUKA
UNIVERSITY
UNIVERSITY EXAMINATIONS
EXAMINATIONS FOR THE AWARD OF DEGREE OF MASTERS IN ARTS JOURNALISM AND COMMUNICATION
MJAC 700: APPLIED MASS COMMUNICATION RESEARCH
STREAMS: MJAC YISI TIME: 3 HOURS
DAY/DATE: WEDNESDAY 17/4/2013 5.30 PM – 8.30 PM
INSTRUCTIONS:
Answer any three questions.
All questions carry 20 marks each.
QUESTION ONE
(a) Scientific approach to research claims superiority over other approaches to knowledge acquisition. What are some of the key scientific assumptions in this regard?
(b) Use a hypothetical research project to discuss the scientific research process as practiced in social science.
QUESTIO TWO
Conventional empirical research is founded on key research concepts. Discuss these concepts
while showing how they contribute to the acquisition of scientific research knowledge.
QUESTION THREE
Discuss the merits and demerits of both qualitative and quantitative research while giving
examples in research circumstances that either of them best applies.
QUESTION FOUR
While demonstrating your understanding of research design explain the main components of a
research design.
QUESTION FIVE
Social science research is sometimes faced with a myriad of ethical challenges. Discuss some
ethical challenges confronted in the research process.
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