Tohm 351: Tourism Marketing Question Paper
Tohm 351: Tourism Marketing
Course:Bachelor Of Science In Ecotourism And Hospitality Management
Institution: Chuka University question papers
Exam Year:2013
CHUKA
UNIVERSITY
UNIVERSITY EXAMINATIONS
THIRD YEAR EXAMINATIONS FOR THE AWARD OF BACHELOR OF SCIENCE IN ECOTOURISM AND HOSPITALITY MANAGEMENT
TOHM 351: TOURISM MARKETING
STREAMS: B.SC (ECON & HOSP) Y3S2 TIME:2 HOURS
DAY/DATE: THURSDAY 18/4/2013 2.30 PM – 4.30 PM
INSTRUCTIONS:
Answer all questions in section A and any other two in section B.
SECTION A – 30 MARKS (COMPULSORY)
1. What is tourism marketing? [2 Marks]
2. How do tourism products differ from other products? [4 Marks]
3. Briefly explain why marketing has assumed a position of increased importance in the management of tourism and hospitality organizations. [5Marks]
4. Explain the difference between selling and marketing. [4 Marks]
5. Write short notes on the activities undertaken in each of the following marketing functions according to Clark and Clark.
(i) Exchange functions [2 Marks]
(ii) Physical distribution functions [2 Marks]
(iii) Facilitating functions [2 Marks]
6. Briefly explain the elements of the marketing process. [4 Marks]
7. Briefly describe the key variables that constitute the tourism marketing environment. [5 Marks]
SECTION B- ANSWER ANY TWO QUESTIONS
8. (a) Describe the components of the tourism marketing mix. [14 Marks]
(b) Describe three cognitive psychological processes that can be applied for
successful print advertising in tourism marketing. [6 Marks]
9. (a) Describe the process of personal selling in tourism marketing. [10 Marks]
(b) Define market segmentation and describe the benefits of segmentation of consumer markets in tourism and hospitality marketing. [10 Marks]
10. (a) Describe the steps used to develop new products and services in the tourism
industry. [10 Marks]
(b) Discuss the emerging challenges in tourism marketing and how they can be
overcome. [10 Marks]
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