Buss 342:E-Commerce Question Paper
Buss 342:E-Commerce
Course:Business Information Technology
Institution: Kenya Methodist University question papers
Exam Year:2011
E-COMMERCE (BUSS 342) 3RD TRIMESTER 2011
KENYA METHODIST UNIVERSITY
END OF 3''RD ''TRIMESTER 2011 EXAMINATIONS
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : BUSS 342
UNIT TITLE : E-COMMERCE
TIME: 2 HOURS
Instructions: Answer Question ONE and any other TWO Questions.
Question One
In a business perspective, what is meant by the following terms:
Business model
(2 Marks)
Intranet
(2 Marks)
Identify and justify the appropriate revenue model(s) for e-commerce firms engaged in the following types of business.
Social networks
(3 Marks)
Premium content
(3 Marks)
Steering business to other firms
(3 Marks)
Illustrate how firms owning an extranet, can use the technology to achieve business efficiency.
(6 Marks)
(i) Online payment systems still remain a big risk to both customers and
merchants. Discuss any THREE e-commerce payment systems and
their associated security risks. (9 Marks)
(ii) Besides security issues, list TWO other reasons why people don’t shop
online. (2 Marks)
Question Two
Describe the business significance of the following e-commerce dimension.
Global reach
(4 Marks)
Personalization
(4 Marks)
Universal Standards
(4 Marks)
Outline and briefly explain the key attributes that characterized the
following e-commerce periods.
E-commerce 1
(4 Marks)
E-commerce II
(4 Marks)
Question Three
The increased use of the internet has brought to the force ethical issues that the society is getting concerned.
Describe what an ethical dilemma is, and how the same can be analyzed.
(6 Marks)
Discuss how e-commerce activities can otherwise violate the personal privacy of individuals.
(4 Marks)
Explain any TWO ’fair information practice’ principles.
(4 Marks)
Outline THREE types of intellectual property protection.
(6 Marks)
Question Four
Explain how internet marketing differs from traditional marketing.
(5 Marks)
Show how online branding enhances the perception of a firm and its products.
(5 Marks)
Explain how online firms may or not survive through brands.
(10 Marks)
Question Five
Upcoming firms are using auction as a primary model of doing business.
Describe the benefits associated with this model. (8 Marks)
What is meant by online portal?
(2 Marks)
Using suitable business application areas, explain how vertical and horizontal porters function.
(10 Marks)
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