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Cmm 216: Introduction To Advertising Question Paper

Cmm 216: Introduction To Advertising

Course:Bachelor Of Science In Communication And Public Relations

Institution: Moi University question papers

Exam Year:2014

MOI UNIVERSITY
SCHOOL OF HUMAN RESOURCE DEVELOPMENT
DEPARTMENT OF COMMUNICATION STUDIES
2ND YEAR 1ST SEMESTER EXAMINATION 2013/2014 ACADEMIC YEAR
CMM 216: INTRODUCTION TO ADVERTISING
MAIN CAMPUS ONLY, 5/6/2014/ 9AM- 12 NOON No.150

Instruction to Candidates:
Answer Four Questions. Question one is Compulsory

1. a) Using logical examples, discuss the features of advertising (10 marks)
b) What in your view are the ethical consideration that should be put in place in designing advertisements?
c) Discuss the different types of new media ads explaining what determines their choices (10 marks)

2. Discuss celebrity advertising in the local media highlighting the flopped attempts (15 marks)

3. You are a public relation manager of Unilever, a multinational organisation and your organisation has assigned you the duty of scouting for a competent Public Relations firm to revamp the image of your organisation. State the factors that would guide you in selecting a competent firm to do ads. (15 marks)

Q4. Discuss the various methods of advertising and illustrate how each differs from the other (10 marks).

Q5. Discuss the various advertising techniques and mention how important they are in designing advertising (10 marks)

Q6. Why and how is colour so important in advertising? (15 marks)

Cmm 216: Introduction To Advertising Question Paper

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