Comm 473: Communication And Ethics Question Paper
Comm 473: Communication And Ethics
Course:Bachelor Of Communication And Journalism
Institution: Chuka University question papers
Exam Year:2013
CHUKA
UNIVERSITY
UNIVERSITY EXAMINATIONS
FOURTH YEAR EXAMINATIONS FOR THE AWARD OF DEGREE IN COMMUNICATION AND MEDIA
COMM 473: COMMUNICATION AND ETHICS
STREAMS: B.A (COMM) Y4S2 TIME: 2 HOURS
DAY/DATE: WEDNESDAY 24/4/2013 8.30 AM – 10.30 AM
INSTRUCTIONS:
ATTEMPT FOUR QUESTIONS IN ALL
QUESTION ONE IS COMPULSORY
SECTION A: 25 MARKS
1. (a) Distinguish between morality and ethics. [5 Marks]
(b) What do you understand by the following ethical principles?
(i) Virtue and golden mean
(ii) The categorical imperative
(iii) The principle of utility
(iv) The veil of ignorance [20 Marks]
SECTION B: 45 MARKS
2. List and explain five ethical issues which reporters face on a regular basis. [15 Marks]
3. Discuss the role played by media council of Kenya in enforcing ethics. [15 Marks]
4. Critically analyse why there has been a move towards tabloidization. [15 Marks]
5. Aristotle suggested that ethical behavior arises from a golden mean . What does this mean for public Relations practitioners and striking a balance between lying and teaching the truth? [15 Marks]
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