Aba 327: Consumer Behaviour Question Paper
Aba 327: Consumer Behaviour
Course:Consumer Behaviour
Institution: Maseno University question papers
Exam Year:2009
MASENO UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
THIRD YEAR SECOND SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION WITH IT
ABA 327: CONSUMER BEHAVIOUR
Date: 14th April, 2009 Time: 2.00p.m – 4.00p.m
INSTRUCTIONS:
Answer question ONE and any other TWO questions.
1a. Explain the various sources of consumer cognitive dissonance.
(10 Marks)
b. Discuss Festinger’s (1957) Theory of Dissonance.
(20 Marks)
2a. Explain any three sources of buyer attitudes with relevant examples.
(5 Marks)
b. Identify and explain the situational factors that influence buyer purchase behavior. (15 Marks)
3. Describe the industrial buyer purchase process.
(20 Marks)
4. Using Rice’s (1993) PV/PPS model, explain ideal purchase situation for a prudent buyer. (20 Marks)
5. Define ‘consumerism’. Outline the consumer’s responsibilities if his/her rights have to be protected. (20 Marks)
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