Aba 316: Research Methods In Business Question Paper
Aba 316: Research Methods In Business
Course:Research Methods In Business
Institution: Maseno University question papers
Exam Year:2009
MASENO UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
THIRD YEAR SECOND SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION WITH IT
ABA 316: RESEARCH METHODS IN BUSINESS
Date: 17th April, 2009 Time: 2.00p.m – 4.00p.m.
INSTRUCTIONS
Answer question ONE and any other two questions
Q1 a) Explain the meaning and purpose of research (15 Marks)
b) Outline five reasons that would make research relevant at different phases of business operation. (15 Marks)
Q2 Explain briefly the following terms used in research:
• Population
• Sample
• Dependent variable
• Independent variable
• Data
• Statistic
• Parameter
(20 Marks)
Q3 a) Describe the difference between a conceptual definition and an operational definition.
(10 Marks)
b) Differentiate between problem statement and purpose in a business survey. (10 Marks)
Q4 Identify sources of business literature and explain the role of literature review in a marketing research. (20 Marks)
Q5 Discuss reasons for having ethical observation in a business research.
(20 Marks)
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