Comm 474: Current Topics In Communication Question Paper
Comm 474: Current Topics In Communication
Course:Bachelor Of Arts In Communication And Media
Institution: Chuka University question papers
Exam Year:2013
CHUKA
UNIVERSITY
UNIVERSITY EXAMINATIONS
FOURTH YEAR EXAMINATION FOR THE AWARD OF DEGREE OF BACHELOR OF ARTS IN COMMUNICATION AND MEDIA
COMM 474: CURRENT TOPICS IN COMMUNICATION
STREAMS: COMM Y4S2 TIME: 2 HOURS
DAY/DATE: THURSDAY 25/4/2013 8.30 AM – 10.30 AM
INSTRUCTIONS:
Answer ALL questions in Section A and any Two questions in Section B
SECTION A
1. Using relevant Kenyan examples outline five approaches to the implementation of Corporate Social Responsibility (CSR) strategies. [15 Marks]
2. Discuss three ways in which the Kenyan media played a part in the 2007 /2008
post-election violence. [15 Marks]
SECTION B
3. Describe five ways in which the digital revolution has impacted news reporting.
[20 Marks]
4. With the aid of examples, discuss the impact of advertisers on media content. Recommend a way forward. [20 Marks]
5. Briefly outline the URAIA campaign strategy and evaluate its effectiveness in instilling national values. [20 Marks]
6. Discuss the arguments for promoting local content in broadcast media, and the challenges faced in implementing local content policies. Recommend a way forward. [20 Marks]
More Question Papers
Exams With Marking Schemes
Popular Exams
Mid Term Exams
End Term 1 Exams
End Term 3 Exams
Opener Exams
Full Set Exams
Return to Question Papers