Dthm 0241: The Business Of Tourism Question Paper
Dthm 0241: The Business Of Tourism
Course:Diploma In Tourism And Hotel Management
Institution: Chuka University question papers
Exam Year:2013
CHUKA
UNIVERSITY
UNIVERSITY EXAMINATIONS
SECOND YEAR EXAMINATION FOR THE AWARD OF
DIPLOMA IN TOURISM AND HOTEL MANAGEMENT
DTHM 0241: THE BUSINESS OF TOURISM
STREAMS: DTHM Y2S1 TIME: 2 HOURS
DAY/DATE: TUESDAY 6/8/2013 8.30 A.M. – 10.30 A.M.
INSTRUCTIONS:
Answer all Questions in Section A and any other Two in Section B
SECTION A: COMPULSORY SECTION (30 MARKS)
1. Define the following terms:
(a) Tourism product [2 marks]
(b) Tourism trades [2 marks]
2. Highlight the business dimensions identifiable in tourism. [4 marks]
3. Highlight the elements of a tourism product. [5 marks]
4. Outline the prerequisite inputs in the tourism production process. [4 marks]
5. Enumerate the various methods of measuring tourism demand. [4 marks]
6. Indicate the roles of tourism as an economic development tool in Kenya. [3 marks]
7. Outline the elements that constitute a tourism destination. [6 marks]
SECTION B: ANSWER ANY TWO QUESTIONS (40 MARKS)
8. (a) Describe the factors that influence travel choice and demand. [10 marks]
(b) Describe the complexities in the tourism product that pose a challenge in the management of tourism businesses. [10 marks]
9. Explore the visitor management strategies adopted in order to synchronize demand and supply of the tourism product. [20 marks]
10. (a) Discuss the supply components in tourism citing how they enhance the growth
of the tourism business. [10 marks]
(b) Examine the factors that shape the future of the tourism development.
[10 marks]
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