Tour 707: Tourism Marketing Question Paper
Tour 707: Tourism Marketing
Course:Masters In Tourism Management
Institution: Chuka University question papers
Exam Year:2013
CHUKA
UNIVERSITY
UNIVERSITY EXAMINATIONS
EXAMINATION FOR THE AWARD OF DEGREE OF
MASTERS IN TOURISM MANAGEMENT
TOUR 707: TOURISM MARKETING
STREAMS: MTM (L1B3) TIME: 3 HOURS
DAY/DATE: THURSDAY 15/8/2013 8.30 A.M. – 11.30 A.M.
INSTRUCTIONS:
• Read the examination booklets for general examination rules.
• Section A comprises 20 marks while Section B comprises 40 marks.
SECTION A (ANSWER ALL QUESTIONS IN THIS SECTION) 20 MARKS
1. Describe the main levels of tourism marketing. [4 marks]
2. Distinguish between internal and external tourism marketing environment. [4 marks]
3. Describe the nature of tourism distribution strategy. [4 marks]
4. Using a well labeled diagram, highlight the main elements of the tourism information system. [4 marks]
5. Describe the criteria for tourism market positioning. [4 marks]
SECTION B (ANSWER TWO QUESTIONS IN THIS SECTION) 40 MARKS
6. Explain the importance of marketing research in understanding tourism consumption behaviour. [20 marks]
7. Develop a strategic marketing plan for a new tour operator which is to be located in Chuka town. [20 marks]
8. Critique the extent of tourism marketing in Kenya using various marketing management tools. [20 marks]
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