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Introduction To Communication Theory (Bacj 120) Question Paper

Introduction To Communication Theory (Bacj 120)

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2010

FACULTY : EDUCATION
DEPARTMENT : COMMUNICATION & JOURNALISM
TIME : 2 HOURS
INSTRUCTIONS Answer Question ONE in Section A and any Other TWO Questions in Section B

SECTION A

Question 1
a) Give 5 reasons why gate-keeping in connection with the media is beneficial to readers and viewers (10marks)
b) Analyse the role of a news editor in the gate-keeping theory. (10marks)
c) The gate-keeping theory is related to perception. Discuss two ways in which this is manifested (10marks)

SECTION B

Question 2
a) What is a communication theory? Give three examples of communication theories in the field of mass media (8marks)
b) What is a communication model? Provide one communication model (8marks)
c) Give four (4) reasons why communication theories are useful in understanding the process of communication (4marks)

Question 3
Describe one communication theory that you have studied. Does the theory apply to the Kenyan society? Give reasons for your answer. (20marks)

Question 4
Analyze four (4) ways in which the media affect people`s attitudes and beliefs (20marks)

Question 5
Does violence depicted in television films and video games influence the behaviour of young people? Provide evidence for your answer (20marks)

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