Marketing Principles In Hospitality And Tourism Industry (Dhtm 046) Question Paper
Marketing Principles In Hospitality And Tourism Industry (Dhtm 046)
Course:Education
Institution: Kenya Methodist University question papers
Exam Year:2011
TIME : 2 HOURS
Instructions:
Answer question ONE and any other THREE questions
Question one
Explain the term marketing
(2mks)
State and explain any two concepts that organizations conduct their marketing activities on
(6mks)
Discuss giving examples the nature of each promotion mix tools used in hospitality and travel industry
(12mks)
Using a figure, explain the five stages of a hospitality product
(10mks)
Question Two
Define market segmentations
(2mks)
Explain four bases for segmentation of hospitality and travel consumer markets
(8mks)
Question Three
With relevant examples, discuss the characteristics of hospitality services that affect their marketing (10mks)
Question Four
Outline importance of marketing to an economy
(2mks)
Distinguish between
Value based and competition based pricing
Cost plus and target profit pricing
(4mks)
Explain two examples of company objectives influencing pricing decisions
(4mks)
Question Five
Give the advantages of using information technology in service marketing
(4mks)
State and explain three micro-environmental factors affecting marketing
(6mks)
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