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Strategic Management (Buss 420) Question Paper

Strategic Management (Buss 420)

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2010

TIME : 2 HOURS
INSTRUCTIONS Answer Question ONE and any Other TWO Questions

Question 1
a) “Mission is a major element of strategic management.” How does it contribute in Strategic decision making? (4 marks)
b) Explain the major components in a mission statement and how they are related with the vision of an organization. (6 marks)
c) The success of task functions mainly depends on the maintenance functions. Discuss (8marks)
d) What factors do managers consider while conducting environmental analysis and why? (12 marks)

Question 2
a) Under what conditions will a related diversification strategy not be a source of competitive advantage for a firm? (5 marks)
b) Describe five reasons why bidding firms might still engage in acquisitions, even if on average they do not create value for a bidding firm’s stockholders. (10 marks)
c) Describe the role of strategic alliances in an international context. (5 marks)

Question 3
Although cost leadership is perhaps less relevant for firms pursuing product differentiation, costs are not totally irrelevant.
a) What advice about costs would you give a firm pursuing a product differentiation strategy? (5marks)
b) Discuss THREE benefits of a cost leadership strategy firms. (3marks)
c) Explain SIX sources of cost advantage. (12marks)

Question 4
a) Differentiate between Emergent and Intended strategies. (6 marks)
b) Discuss the importance of stakeholder analysis. (6 marks)
c) Explain the concept of coalition building in context to strategic management. (8 marks)

Question 5 Explain the concept of Corporate Social Responsibility in modern business. (20marks)

Strategic Management (Buss 420) Question Paper

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