Get premium membership and access revision papers, questions with answers as well as video lessons.

Principles Of Marketing(Buss 218) Question Paper

Principles Of Marketing(Buss 218)

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2010

TIME : 2 HOURS
INSTRUCTIONS Answer Question ONE(Compulsory) and any Other TWO Questions

Question 1
a) Explain the following terms:
i) Needs & Wants
ii) Markets
iii) Differentiation
iv) Late Majority
v) Market segmentation
vi) Positioning (12 marks)
b) Differentiate between selling and marketing. (8 marks)
c) Discuss the evolution of the various marketing orientations. (10 marks)

Question 2
a) Discuss the marketing strategies that may be used at the introductory and maturity stages of the product life-cycle. (10 marks)
b) List and explain the factors that affect pricing decisions. (10 marks)

Question 3
a) What is post-purchase behavior? Suggest ways a marketer can control post purchase dissonance. (5 marks)
b) Discuss at least two types of buying-decision behaviors exercised by customers when buying products. (8 marks)
c) Discuss some of the factors a company has to consider when choosing target marketing strategy. (7 marks)

Question 4
a) Briefly explain the external environmental forces that affect the company’s ability to serve its customers. (10 marks)
b) State the various levels of a product and suggest ways in which a firm can add customer value in each level (10marks)

Question 5
a) What do you understand by Personal selling; discuss the advantages and disadvantages of personal marketing? (10 marks)
b) Discuss in detail the various factors influencing the choice of channels of distribution. (10marks)

More Question Papers

Birs 111 : Critical And Creative Thinking

Cisy 432:Distributed Systems

Bbit 232:Database Systems

Bbit 241 Cisy 131 (Computer Networks / Telecommunication Networks)(2 Trimester 2016)

Cisy 332:Network Hardware And Configuration

Computer Networks (Bbit 241) (Cisy 131) (Dbit 223) (Dcis 121) 1St Trimester 2016

Database Management (Bbit 232) (Cisy 221) 2Nd Trimester 2015

Database Systems (Bbit 232) (Cisy 221) (Comp 340) (Bsis 115) (Dbit 221) (Dcis 106) 3Rd Trimester 2014

E-Commerce (Bbit 436) (Cisy 428) 1St Trimester 2016

E-Commerce (Bbit 436) (Cisy 428) 2Nd Trimester 2015

E-Commerce (Bbit 436) (Cisy 428) 3Rd Trimester 2015

Human Computer Interraction (Bbit 314) (Bsis 430) 2Nd Trimester 2012

Introduction To Computer Networks (Bbit 241) (Cisy 131) 2Nd Trimester 2014

Introduction To Computer Networks (Cisy 131) (Bbit 241) (Dbit 223) (Dcis 121) 2Nd Trimester 2015

Introduction To Information Systems (Bbit 111) 2Nd Trimester 2012

Introduction To Sociology (Sost 131) 1St Trimester 2015

Introduction To Sociology(Sost 131)2Nd Trimester 2016

Object Oriented Analysis And Design (Bbit 335) (Cisy 411) 3Rd Trimester 2014

Object Oriented Programming (Bbit 223) (Cisy 210) (Dcis 120) 2Nd Trimester 2014

Principles Of Marketing (Mktg 218) 2Nd Trimester 2014

Principles Of Marketing (Mktg 218) 2Nd Trimester 2017

Simulation And Modeling (Bbit 417) (Cisy 403) 3Rd Trimester 2014

System Analysis And Design(Bbit 231)( Cisy 222)( Dbit 124)( Dcis 104)2Nd Trimester 2016

Systems Analysis And Design (Bbit 231) (Cisy 221) 1St Trimester 2017

Systems Analysis And Design (Bbit 231) (Cisy 222) 1St Trimester 2015

A T R (Theo 205)

Abnormal Psychology (Coun 125)

Abnormal Psychology B(Coun 125)

Abnormal Psychology(Coun 125)

Accf 330Intermediate Accounting 1

Accf 430Financial Management Ii

Accf 431 Tax Planning And Management

Accf 432Auditing 1

Accf 434: Auditing Ii

Accommodation Management (Bhtm 308) (Bshm 212)

Accounting Information Systems (Bbit 437)

Accounting Information Systems I(Bbit 311)

Accounting Information Systems(Bbit 311)

Accounting Information Systems(Bbit 447)

Accounting Information Systems(Buss 344)

Acct 010 :Principles Of Accounting

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 117 Principles Of Accounting Ii

Acct 219: Cost Accounting

Acct 430: Advanced Accounting 1

Popular Exams

Mid Term Exams

End Term 1 Exams

End Term 3 Exams

Opener Exams

Full Set Exams

Return to Question Papers

Quick Links