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Strategic Management 1 (Buss 420) Question Paper

Strategic Management 1 (Buss 420)

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2011

TIME: 2 HOURS

Instructions: Answer Question ONE and any other TWO Questions
Question One
In most large corporations there are THREE levels of management. Discuss
the strategy hierarchy in large business organizations. (10 Marks)
Among the crucial functions of business management is planning. Explain
why top managers should prepare strategic plans. (10 Marks)

Outline any FIVE elements of strategic management.
(5 Marks)

Highlight forces behind the rapid increase of the need for strategies management in 21st Century.
(5 Marks)

Question Two
Discuss the arguments for environmental forecasting in any business
organization? (10 Marks)

Using relevant examples explain the benefit of franchising as an international business strategy.
(10 Marks)

Question Three
As a newly hired chief executive officer by the Board of Director apply BCG, PLC and SWOT situation analysis tools on share matrix to explain how you can improve performance of the organization.
(15 Marks)

Highlight FIVE levels of strategic change.
(5 Marks)

Question Four
Strategic control is a special type of organization control that focuses on monitoring and evaluating the strategic management process in order to make sure it is functioning properly. Explain the process of strategic control in any organization.
(10 Marks)

Discuss the advantages of strategic business unit structure.
(10 Marks)

Question Five
With relevant examples explain the main issues normally involved in strategic implementation.
(10 Marks)

Explain what is competitive strategy and discuss the key factors for future competitive success of a modern business organization?
(10 Marks)

Strategic Management 1 (Buss 420) Question Paper

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