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Strategic Management(Buss 042) Question Paper

Strategic Management(Buss 042)

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2012

TIME: 2 HOURS

INSTRUCTIONS
Question one is compulsory, answer any other three questions.

Question One
Define the following terms as used in strategic management:
Strategic management.
(4 marks)
External environment.
(3 marks)
Core values.
(3 marks)

Explain the five types/levels of strategies according to Mintzberg.
(10 Marks)

A mission statement is developed from a vision. Explain some of the components of a mission statement.
(10 Marks)

Question Two
Managers are from time to time required to scan the environment in order to strategize. Explain the importance of scanning the environment.
(10 marks)

Discuss the benefits of SWOT analysis when making strategic choices.
(10 marks)

Question Three
The Human Resource manager of Sosoliso enterprises has been instructed by the Board of Directors to write a brief on various factors that influence situational analysis. The write up would be used to guide the firms managers. Describe the aspects that the HR manager would take into account in his brief.
(10 Marks)

Bombo Ltd, a medium sized company has adopted a production strategy method to boost production. Discuss the complications of this strategy to the organization.
(10 Marks)

Question Four
Management by Objectives (M.B.O) is used by certain organizations to improve performance. Explain the merit of this management strategy to the organization. (20 Marks)

Question Five
Explain the process model of strategic management. (20 Marks)

Strategic Management(Buss 042) Question Paper

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