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Marketing Logistics(Buss 443) (Mktg 443) Question Paper

Marketing Logistics(Buss 443) (Mktg 443) 

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2012



TIME: 2 HOURS

INSTRUCTIONS
Answer question one and any other two questions.
Question One
Distinguish between physical distribution and logistics management.
(4 Marks)

Discuss the reasons why manufacturers need the service of middlemen despite the fact that they give away control on the sale of their products.
(10 Marks)

Explain six distinctions between wholesalers and retailers.
(6 Marks)

Carrying out logistics across border poses a number of challenges. Discuss five such challenges.
(10 Marks)

Question Two
Define the term channel of distribution and discuss the factors that should be considered when selecting a channel of distribution.
(15 Marks)
Discuss the marketing decisions to be made in;
Retailing.
(2 Marks)
Wholesaling.
(3 Marks)

Question Three
Discuss Just-in-Time (JIT) method in relationship to inventory planning.
(10 Marks)

Discuss the nature and importance of marketing logistics and integrated supply chain management.
(10 Marks)

Question Four
Using a company of your choice discuss the role that marketing plays in the society.
(10 Marks)

Compare and contrast the selling and marketing concepts.
(4 Marks)

Explain the methods you would use to motivate your channel members.
(6 Marks)

Question Five
Discuss the impact of technological environment on a firm’s logistical activities using an example of your choice. (20 Marks)




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